Restaurant market guides in Wisconsin.

WI RESTAURANT MARKET DIRECTORY

Explore Restaurant Revenue Incubator’s operator-focused guides to the 50 largest Wisconsin markets. Each guide combines official U.S. Census market context with practical cost, sales, technology and retention priorities.

Wisconsin restaurant economy

Statewide restaurant establishment, sales and employment totals are withheld while geographic coverage, industry classifications and reporting periods are reconciled. Published state and city figures conflict and should not be used as a consistent statewide benchmark. Review the original source tables before using these figures in an operating or expansion plan.

Restaurant consulting markets in Wisconsin

1. Milwaukee restaurant market Population 566,973
2. Madison restaurant market Population 278,001
3. Green Bay restaurant market Population 106,253
4. Kenosha restaurant market Population 99,372
5. Racine restaurant market Population 77,633
6. Appleton restaurant market Population 75,023
7. Waukesha restaurant market Population 71,233
8. Eau Claire restaurant market Population 70,322
9. Oshkosh restaurant market Population 66,729
10. Janesville restaurant market Population 66,030
11. West Allis restaurant market Population 59,612
12. La Crosse restaurant market Population 51,356
13. Sheboygan restaurant market Population 49,645
14. Wauwatosa restaurant market Population 48,529
15. Fond du Lac restaurant market Population 44,494
16. Brookfield restaurant market Population 41,273
17. New Berlin restaurant market Population 40,270
18. Wausau restaurant market Population 39,996
19. Menomonee Falls restaurant market Population 39,539
20. Sun Prairie restaurant market Population 37,570
21. Greenfield restaurant market Population 37,345
22. Oak Creek restaurant market Population 37,325
23. Beloit restaurant market Population 36,534
24. Franklin restaurant market Population 35,886
25. Manitowoc restaurant market Population 34,620
26. Fitchburg restaurant market Population 32,619
27. West Bend restaurant market Population 32,030
28. Mount Pleasant restaurant market Population 27,953
29. Neenah restaurant market Population 27,336
30. Superior restaurant market Population 26,677
31. Stevens Point restaurant market Population 25,785
32. Muskego restaurant market Population 25,406
33. De Pere restaurant market Population 25,301
34. Mequon restaurant market Population 25,270
35. Caledonia restaurant market Population 25,257
36. Watertown restaurant market Population 22,774
37. Middleton restaurant market Population 22,301
38. Pleasant Prairie restaurant market Population 21,669
39. Howard restaurant market Population 21,087
40. Germantown restaurant market Population 20,962
41. South Milwaukee restaurant market Population 20,442
42. Onalaska restaurant market Population 19,348
43. Fox Crossing restaurant market Population 19,131
44. Oconomowoc restaurant market Population 19,080
45. Wisconsin Rapids restaurant market Population 18,722
46. Marshfield restaurant market Population 18,700
47. Menasha restaurant market Population 18,273
48. Cudahy restaurant market Population 17,853
49. Kaukauna restaurant market Population 17,706
50. Ashwaubenon restaurant market Population 17,314

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Sources: U.S. Census Bureau 2024 ACS 5-year table B01003, 2026 Gazetteer Files, and 2022 Economic Census EC2272BASIC (NAICS 7225). Image licensing and attribution appear with each image. Last verified September 22, 2026.

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