Restaurant market guides in Texas.

TX RESTAURANT MARKET DIRECTORY

Explore Restaurant Revenue Incubator’s operator-focused guides to the 50 largest Texas markets. Each guide combines official U.S. Census market context with practical cost, sales, technology and retention priorities.

Texas restaurant economy

National Restaurant Association data for 2024 reports 57,392 restaurant locations in Texas, $137.8 billion in restaurant and foodservice sales, and 1,472,500 restaurant and foodservice jobs.

Restaurant consulting markets in Texas

1. Houston restaurant market Population 2,328,253
2. San Antonio restaurant market Population 1,479,835
3. Dallas restaurant market Population 1,307,930
4. Austin restaurant market Population 979,539
5. Fort Worth restaurant market Population 963,194
6. El Paso restaurant market Population 680,130
7. Arlington restaurant market Population 397,742
8. Corpus Christi restaurant market Population 317,419
9. Plano restaurant market Population 290,594
10. Lubbock restaurant market Population 264,814
11. Laredo restaurant market Population 257,619
12. Irving restaurant market Population 256,492
13. Garland restaurant market Population 246,844
14. Frisco restaurant market Population 219,304
15. McKinney restaurant market Population 210,600
16. Amarillo restaurant market Population 201,885
17. Grand Prairie restaurant market Population 201,883
18. Brownsville restaurant market Population 189,177
19. Killeen restaurant market Population 158,159
20. Denton restaurant market Population 152,866
21. Pasadena restaurant market Population 149,433
22. Mesquite restaurant market Population 149,299
23. McAllen restaurant market Population 145,385
24. Waco restaurant market Population 143,570
25. Midland restaurant market Population 136,640
26. Carrollton restaurant market Population 133,740
27. Lewisville restaurant market Population 131,080
28. Abilene restaurant market Population 128,053
29. Round Rock restaurant market Population 127,786
30. Pearland restaurant market Population 127,514
31. College Station restaurant market Population 124,570
32. The Woodlands restaurant market Population 121,002
33. Richardson restaurant market Population 118,731
34. League City restaurant market Population 116,215
35. Odessa restaurant market Population 115,322
36. Beaumont restaurant market Population 113,279
37. Allen restaurant market Population 110,265
38. Sugar Land restaurant market Population 110,016
39. Tyler restaurant market Population 109,215
40. New Braunfels restaurant market Population 104,643
41. Edinburg restaurant market Population 104,550
42. Wichita Falls restaurant market Population 102,581
43. Conroe restaurant market Population 102,360
44. San Angelo restaurant market Population 99,674
45. Atascocita restaurant market Population 99,354
46. Temple restaurant market Population 89,602
47. Bryan restaurant market Population 87,939
48. Mission restaurant market Population 87,038
49. Georgetown restaurant market Population 85,999
50. Baytown restaurant market Population 85,205

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Statewide restaurant and foodservice figures: National Restaurant Association, 2024 data, published in the Texas Restaurant Association’s 2025 industry-impact fact sheet (checked October 14, 2026). Population and directory sources: U.S. Census Bureau 2024 ACS 5-year table B01003 and 2026 Gazetteer Files. Image licensing and attribution appear with each image. Population and directory last verified September 22, 2026.

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• Food and controllable-cost opportunities
• Payment processing and technology contracts
• New guest and corporate-dining channels
• Employee benefits and retention programs
• Funding structures, repayment obligations and operating tradeoffs
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