Restaurant market guide · Iowa
Restaurant market guides in Iowa.
Review operating costs, guest revenue, funding terms and technology priorities with RRI. Start with a free diagnostic and validate each opportunity against your own numbers.
Get a free Iowa diagnosticIA RESTAURANT MARKET DIRECTORY
Explore Restaurant Revenue Incubator’s operator-focused guides to the 50 largest Iowa markets. Each guide combines official U.S. Census market context with practical cost, sales, technology and retention priorities.

Iowa restaurant economy
The 2022 Economic Census reports 1,066 restaurant establishments, $602.1 million in 2022 restaurant sales statewide.
Restaurant consulting markets in Iowa
- Des Moines restaurant market Population 212,421
- Cedar Rapids restaurant market Population 137,264
- Davenport restaurant market Population 100,913
- Sioux City restaurant market Population 86,101
- Iowa City restaurant market Population 75,752
- Ankeny restaurant market Population 72,615
- West Des Moines restaurant market Population 71,083
- Ames restaurant market Population 67,669
- Waterloo restaurant market Population 67,008
- Council Bluffs restaurant market Population 62,586
- Dubuque restaurant market Population 59,174
- Urbandale restaurant market Population 46,595
- Marion restaurant market Population 41,896
- Cedar Falls restaurant market Population 40,888
- Bettendorf restaurant market Population 39,647
- Waukee restaurant market Population 29,236
- Marshalltown restaurant market Population 27,626
- Mason City restaurant market Population 27,050
- Ottumwa restaurant market Population 25,430
- Fort Dodge restaurant market Population 24,827
- Johnston restaurant market Population 24,384
- Clinton restaurant market Population 24,322
- Burlington restaurant market Population 23,728
- Muscatine restaurant market Population 23,489
- Coralville restaurant market Population 23,234
- Altoona restaurant market Population 21,495
- North Liberty restaurant market Population 21,125
- Clive restaurant market Population 19,012
- Grimes restaurant market Population 16,366
- Indianola restaurant market Population 16,044
- Newton restaurant market Population 15,700
- Norwalk restaurant market Population 14,183
- Boone restaurant market Population 12,424
- Oskaloosa restaurant market Population 11,504
- Storm Lake restaurant market Population 11,428
- Spencer restaurant market Population 11,400
- Pleasant Hill restaurant market Population 11,136
- Pella restaurant market Population 10,720
- Le Mars restaurant market Population 10,640
- Waverly restaurant market Population 10,494
- Carroll restaurant market Population 10,208
- Fort Madison restaurant market Population 10,133
- Keokuk restaurant market Population 9,662
- Grinnell restaurant market Population 9,505
- Fairfield restaurant market Population 9,456
- Mount Pleasant restaurant market Population 8,951
- Bondurant restaurant market Population 8,560
- Sioux Center restaurant market Population 8,454
- Denison restaurant market Population 8,260
- Perry restaurant market Population 7,985
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Sources: U.S. Census Bureau 2024 ACS 5-year table B01003, 2026 Gazetteer Files, and 2022 Economic Census EC2272BASIC (NAICS 7225). Image licensing and attribution appear with each image. Last verified September 22, 2026.
Restaurant support built around the local market.
Every restaurant market has its own labor pressure, vendor mix, guest patterns and competitive realities. RRI combines local discovery with national restaurant programs across food cost, payments, benefits, technology, funding, delivery, marketing and retention.
What the free diagnostic covers
- Food and controllable-cost opportunities
- Payment processing and technology contracts
- New guest and corporate-dining channels
- Employee benefits and retention programs
- Funding structures, repayment obligations and operating tradeoffs
- A practical implementation sequence for your team
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